Rabu, 13 November 2013

[M592.Ebook] Ebook Free Games People Play: The Basic Handbook of Transactional Analysis., by Eric Berne

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Games People Play: The Basic Handbook of Transactional Analysis., by Eric Berne

We think we’re relating to other people–but actually we’re all playing games.

Forty years ago, Games People Play revolutionized our understanding of what really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne’s classic is as astonishing–and revealing–as it was on the day it was first published. This anniversary edition features a new introduction by Dr. James R. Allen, president of the International Transactional Analysis Association, and Kurt Vonnegut’s brilliant Life magazine review from 1965.
We play games all the time–sexual games, marital games, power games with our bosses, and competitive games with our friends. Detailing status contests like “Martini” (I know a better way), to lethal couples combat like “If It Weren’t For You” and “Uproar,” to flirtation favorites like “The Stocking Game” and “Let’s You and Him Fight,” Dr. Berne exposes the secret ploys and unconscious maneuvers that rule our intimate lives.
Explosive when it first appeared, Games People Play is now widely recognized as the most original and influential popular psychology book of our time. It’s as powerful and eye-opening as ever.

  • Sales Rank: #12190 in Books
  • Color: Multicolor
  • Brand: Ballantine Books
  • Published on: 1996-08-27
  • Released on: 1996-08-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .44" w x 5.43" l, .40 pounds
  • Binding: Paperback
  • 216 pages
Features
  • Great product!

Review
“An important book . . . a brilliant, amusing, and clear catalogue of the psychological theatricals that human beings play over and over again.”
–KURT VONNEGUT, Life magazine

From the Inside Flap
"We think we're relating to other people-but actually we're all playing games.
Forty years ago, "Games People Play revolutionized our understanding of what "really goes on during our most basic social interactions. More than five million copies later, Dr. Eric Berne's classic is as astonishing-and revealing-as it was on the day it was first published. This anniversary edition features a new introduction by Dr. James R. Allen, president of the International Transactional Analysis Association, and Kurt Vonnegut's brilliant "Life magazine review from 1965.
We play games all the time-sexual games, marital games, power games with our bosses, and competitive games with our friends. Detailing status contests like "Martini" (I know a better way), to lethal couples combat like "If It Weren't For You" and "Uproar," to flirtation favorites like "The Stocking Game" and "Let's You and Him Fight," Dr. Berne exposes the secret ploys and unconscious maneuvers that rule our intimate lives.
Explosive when it first appeared, "Games People Play is now widely recognized as the most original and influential popular psychology book of our time. It's as powerful and eye-opening as ever.

About the Author
D'abord medecin comme son pere, il se tourne vers la psychiatrie et exerce aux Etats-Unis. A partir de 1946 il est psychiatre dans differents hopitaux a San Francisco et ouvre son cabinet de psychanalyste a Carmel, Californie. En 1956, il demande sa reconnaissance comme psychanalyste et il n'est pas accepte. Ce refus sera pour lui un aiguillon pour formaliser sa propre maniere de travailler et ajouter quelque chose de nouveau a la psychanalyse. Ses travaux donneront naissance a l'Analyse transactionnelle.

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101 of 103 people found the following review helpful.
A Must-Have. Highly Readable.
By Pen Name Nick
I was initially a little skeptical of a book that was a bit old, thinking it would be outdated, but I found this to be extremely relevant. Upon buying the book, I initially jumped to the games section, skipping over the details of Berne's theories. I was immediately struck with how many games I was unconsciously playing in both my relationship with my spouse and in my work life. With my spouse, I found the games "If It Weren't For You" and "Look How Hard I've Tried" to be hauntingly similar to some of our interactions. I've recently been analyzing my transactions with colleagues at work and noticed patterns that fit many of the games described here as well.

Berne's section on the theory behind games is fascinating. I recommend reading about some of the games first and then moving to the theories. By understanding the theories, you learn WHY you inevitably participate in these games. After I understood why I was being drawn into these patterns, I was able to understand my motives. And ultimately, after understanding my motives, I was able alter my actions and responses when needed.

Overall, I found this book to be very useful in understanding my relationships with people. It is refreshingly different than a lot of the self-help material out there. This book cuts right to the chase and gives you tools to live by. I highly recommend it. After reading this book, I also read What Do You Say After You Say Hello by Eric Berne as well as Scripts People Live by Claude Steiner.

31 of 31 people found the following review helpful.
An Oldy, but a Goody!
By beowulf_ctb
This book is one of the Bibles of the Transactional Analysis school of social psychology/psychiatry. The other "Bible" is I'm OK -- You're OK by Thomas A. Harris, M.D.

Before reading Games People Play, it is a good idea to read I'm OK - You're OK. There are two reasons why. First, I'm OK is a general introduction to Transactional Analysis whereas Games People Play deals with a narrow aspect of the subject. Second, I'm OK is written in an easier style than the present book. In fact, if I hadn't already studied I'M OK, I might not have understood Games People Play.

The author of Games People Play was the founder of the TA school. The author of the other book was his follower. Transactional Analysis was popular during the 1960s and 1970s. Since then, it has lost some of that popularity in America, although it still seems to be going strong in Australia. The society founded by Dr. Berne still exists in this country, today.

Before investing in a copy of the book, you might want to check Wikipedia which has an excellent article about Tranactional Analysis. Games, the subject of this book, are special behaviors that people use to accomplish ulterior designs. For example, the game called "If it Weren't for You I'd...." helps people feel better about NOT doing things they are really afraid to do.

I believe this book and the school of Transactional Analysis are worthwhile for everyone who wants to understand human nature.

30 of 30 people found the following review helpful.
Knowing when you are manipulated by others will lighten your life burdens!
By Peggy A. Griffin
I remember buying this book when it hit the market, and now I'm buying it for others in my family to read. I'm sixty now so I've had plenty of time to see lots of games and manipulation, some of which I got pretty good at myself. No blame or shame involved. Most families pass down their learned ways of coping to the next generation so this stuff has always been going on. As I age I am very much less interested in other's games or even my own. Victims, tears, blame, "you caused my problems" I just leave to their owners. Life is too full of fun to be manipulated or guilt-tripped by anyone, and I do believe in total responsibility for my life and what happens in it. Read this and forgive yourself for your games and unplug from other's attempts to control you by any means they can. This book is one of my favorites! Recommended reading for those in the pangs of guilt from anyone, even parents or children.

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Senin, 11 November 2013

[E833.Ebook] Free Ebook The Concise Encyclopedia of Advertising, by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

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The Concise Encyclopedia of Advertising, by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

Some of the terms and concepts in the Concise Encyclopedia of Advertising include:

  • advertising appeals
  • evaluation criteria of advertising
  • Internet advertising
  • magazine advertising
  • television advertising
  • advertising campaign management
  • sponsorship marketing
  • and many more!
The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

  • Sales Rank: #5641035 in Books
  • Brand: Brand: Routledge
  • Published on: 2005-03-31
  • Released on: 2005-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.38" h x .52" w x 6.00" l, .78 pounds
  • Binding: Paperback
  • 228 pages
Features
  • ISBN13: 9780789022110
  • Condition: USED - Good
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
"A WONDERFUL RESOURCE FOR STUDENTS, FACULTY, AND BUSINESS PEOPLE as well as those working professionally in marketing and advertising fields." -- Karen E. James, DBA, Associate Professor, Louisiana State University-Shreveport

"A wonderful resource for students, faculty, and business people as well as those working in the marketing and advertising fields." -- Karen E. James, DBA, Associate Professor, Louisiana State University-Shreveport

"WHETHER YOU ARE A MARKETING EDUCATOR OR AN ADVERTISING PRACTITIONER, THIS BOOK IS A 'MUST-HAVE' IN YOUR OFFICE." -- S. Altan Erdem, PhD, Professor of Marketing, University of Houston-Clear Lake

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Jumat, 08 November 2013

[P314.Ebook] Fee Download Risk & Bluff in Chess: The Art of Taking Calculated Risks, by Vladimir Tukmakov

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Risk & Bluff in Chess: The Art of Taking Calculated Risks, by Vladimir Tukmakov

Winning in chess is impossible without taking risks. Winning requires courage and psychology, but above all: calculation.
No matter how deep you calculate, you will always reach a point where you must come to an assessment, deal with uncertainties and take a decision.

When your main aim is to derail your opponent's calculation by weaving a web of deception, you engage in the highest form of risk: bluff.

Renowned chess coach Vladimir Tukmakov presents more than 100 practical ways that masters and grandmasters have used to push beyond the limits of calculation and take a deliberate risk. He shows how to trick your opponent into believing your bluff.

This is the first attempt to understand the nature of risk in chess. After studying this book you will think twice before wasting an opportunity to do what even the greatest players have done: bluff your way to victory.

  • Sales Rank: #435503 in Books
  • Published on: 2015-10-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.34" h x .52" w x 6.84" l, .0 pounds
  • Binding: Paperback
  • 240 pages

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6 of 6 people found the following review helpful.
Inspiring page turner
By Neiman
Tukmakov describes in a very entertaining prose different ways of unsettling the opponent, by playing outrageous moves. The reader is offered a diagram ( there could be more, the positions are very tactical and more diagrams would come in handy) and most often, he will find difficult to chose the "bluffing move". Surprisingly difficult, also, is to find the right move in defense - after Tal, Larsen, Morozevitch or Jobava has tried a dubious sacrifice, for example. The author insists on the psychological aspect of the game, tells many stories and try to interpretate the thought of both players, with open subjectivity and humour. Most of the -many- games are well known, but we rediscover them with great pleasure and fun. The reader will certainly risk some bluff in his next games !

5 of 5 people found the following review helpful.
Another Classic: A different kind of Book! Must read!!!
By Tansel Turgut
A very interesting Book!
I play chess as an hobby. I have an FM title and Correspondence chess GM title.
1) This book is very interesting, and is very entertaining. Fun to read!
2) it is not a classical book, showing you how to play in a classical position.
It shows risky moves (sometimes just crazy!). moves that would open your eyes, and ask yourself if it is really sound.
3) level 1600-2800 fide, wide range. (under 1600, games are won by tactics) This book is also about tactics, but in a not clear way, result not known, circumstances sharp, players on the edge)
4) Sometimes, great masters take risks (not all sound or correct), but how much is sound and how much is calculates risk? What is the boundary between the truth and imagination?
5) ie: Tal, Shirov (even kramnik and carlsen !!!), taking decisions that are at the edge. maybe sound, but...... Not like Fischer games or kasparov's games, which were almost correct and they could escape with a draw... These are decisions that are almost bluff, almost incorrect.. but almost......
6) he also shows how this can ne risky (Mameyerov's game) and sometimes may backfire...
7) Some games from morozvich and larsen would also fit perfectly in this book.
8) So, at times when you feel like you want to get a little crazy and get out of ordinary and have the corage of that risky move, which may not be completely sound, but you really want to play...... It is these positions that he analyzes...The truth: in between, sound or not...Decisive games in which normal positions don't apply.. Something to learn for every one.
9) SUMMARY: Very easy and fun reading and also very educational...A very interesting book. Entertaining... Not a routine book...But also teaching (time trouble risky moves that win , with examples etc) The boundary between sound and unsound (fantasy) ? sound vs unsound......
I would recommend this book for beginner to GM level. it gives clear examples of how sometimes it is OK to "get crazy" or "original" depending how the result turns out! Human weaknesses and strengths.. You have to apply it to yourself.. Everyone would get something different form this book.

0 of 0 people found the following review helpful.
Very interesting but with one error.
By David Borensztajn
The book is very interesting but there is a flaw: the end of it the index of games is wrong! Beggining on the 3rd chapter the number of the page of a certain game is completely wrong. For instance it says page 84 when it is really page 83. The typos continue till the end where there is a Carlsen game that it would be on page 225 when the book has just 225 pages!! I think the editors should be more carefull about such errors.It doesn't really affect the content of the book but makes it hard to find a game.

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Minggu, 03 November 2013

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Synonyms and Antonyms: Vocabulary for the C.E.M. Style 11 Plus, by Christine R Draper

Synonyms and antonyms are crucial for success in the C.E.M. 11 Plus exams. Students need to be able to complete large sets of synonyms or antonyms in a short amount of time. These can be either choosing the correct word or filling in the missing letters. Many students find these very difficult and concerted practice is essential. This book contains lots of practice, to enable student to improve their vocabulary and their ability to answer these crucial question types.

  • Sales Rank: #1466487 in Books
  • Published on: 2015-05-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .28" w x 6.00" l, .38 pounds
  • Binding: Paperback
  • 122 pages

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Kamis, 31 Oktober 2013

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  • Sales Rank: #4037975 in Books
  • Published on: 1994
  • Binding: Spiral-bound

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  • Published on: 2011-12-17
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An Introduction to Global Financial Markets describes the financial world in clear, easy to understand terms. The authors provide comprehensive coverage of commercial and investment banking, foreign exchange, money and bond markets, stock markets and derivatives and an up to date analysis of the global financial crisis.


Key benefits:

• A new chapter on the global financial crisis and banking regulation
• Updated coverage of investment banking, hedge funds and private equity
• Details of controversial new market instruments: credit default stops and collateralised mortgage obligations
• Expanded coverage of emerging markets, including Brazil, Russia, India and China
• New companion website featuring PPT slides, interactive revision questions, case studies and exercises, bonus chapters and analytical content

An Introduction to Global Financial Markets is recommended for students studying finance and financial institutions, practitioners, and those who require an understanding of the global financial system.

  • Sales Rank: #1055382 in eBooks
  • Published on: 2010-04-02
  • Released on: 2010-04-02
  • Format: Kindle eBook

Review

“For the next 20 years, the most important feature of any financial market text will be its treatment of the worldwide financial crisis of 2007-2009. And in my view, the very best feature of Valdez and Molyneux is that readers can get to this material quickly—after just a handful of requisite chapters on the basics of markets and institutions—so that important financial market issues can be discussed in full light of this historic and nearly catastrophic financial episode. The details, the causes, and the near-term consequences of the crisis are all here, and they are presented, as is all of the material in this book, in friendly and highly readable fashion. I especially recommend this book to readers who want (need) a non-US-centric perspective on global financial markets and the fallout from a US-bred crisis.” —Robert DeYoung, Capitol Federal Chair in Financial Markets and Institutions, The University of Kansas

Praise for the 5th edition:
 
"If someone has to read just one book on the global markets, this is the one to read." -- Brian Scott-Quinn, Non-executive Chairman, ICMA Centre, University of Reading, UK
 
"A very useful primer for anyone who wishes to get up to speed quickly with the workings of the global financial markets. It is written in a highly accessible and engaging style." -- Dr. Peter Corvi, Principal Teaching Fellow in Finance, Warwick Business School, UK
 
"This is an ideal book for students and a valuable resource for professionals in business, finance, banking and economics." -- Dr. Claudia Girardone, Lecturer in Finance, University of Essex, UK 

About the Author

PROFESSOR PHILIP MOLYNEUX is Head of Bangor Business School, Professor in Banking and Finance and Director of the Institute of European Finance at Bangor University, UK. He previously held the Special Chair of Financial Services and Financial Conglomerates at Erasmus University, Rotterdam, Netherlands, and was Visiting Professor at Bocconi University, Milan, Italy. He has published a variety of texts on banking areas and acted as a consultant to New York Federal Reserve Bank, the World Bank, the European Commission, the UK Treasury, Citibank Private Bank, Bermuda Commercial Bank, McKinsey& co, Credit Suisse and various other international banks and consulting firms.
 
STEPHEN VALDEZ is a retired financial trainer and consultant and is the former Director of Profile Financial Training Plc. He formed Valdez Financial Training in 1985 to provide simple introductory courses on financial markets. The courses were used around the world by major banks, financial institutions, software houses and information providers. The company was later sold to The Financial Training Co. Ltd. with Stephen Valdez acting as consultant.

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Five Stars
By Bazyli Smolinski
Must have within your finance knowledge base.

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By eylem
Very basic concepts

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